Project Description

The problem

Wingr is a brand new dating app that launched in Jan of 2022. The Wingr team came to us in need of a marketing strategy that would position them in front of their ideal user and differentiate them from the other dating apps that dominated the market i.e. Tinder and Bumble. They needed help with ASO – app store optimization – to be discoverable in the Apple app store, brand messaging, content creation, and also needed a new website.